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Getting Your Feet Wet With Social Marketing
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Small
Business Exemption - Simplified Version
Small Business
Exemption - Simplified Version of the criteria found in:
21 Code of Federal
Regulations (CFR) 101.9 (a) Nutrition information relating to food shall
be provided for all products intended for human consumption and offered
for sale unless an exemption is provided for the product in paragraph
(j) of this section.
CAUTION/WARNING
- ANY NUTRIENT CONTENT CLAIM OR HEALTH CLAIM MADE ON BEHALF OF THE PRODUCT
VOIDS ALL EXEMPTIONS AND A NUTRITIONAL STATEMENT BECOMES MANDATORY.
Food manufacturers
may claim a renewable 12-month exemption from the Nutrition Facts portion
of required food labels if they satisfy the following criteria:
- Food labels,
labeling, and/or advertising bear no nutrition or nutrient content
claims or other nutrition information, and no health claims.
- Food offered
for sale by a person who makes direct sales to consumers (e.g., a
retailer) who has annual gross sales not more than $500,000 to consumers;
or annual gross food sales to consumers of not more than $50,000.
- Or, Low volume
food products as defined below:
- From May
8, 1995, to May 7, 1996, employed fewer than 200 full-time equivalent
employees (FTE's) and fewer than 200,000 units of that product
sold in United States;
- All other
food products, if for the preceding 12 months, employed fewer
than 100 FTE's and fewer than 100,000 units of that product were
sold in the United States;
- Food product
not sold in last 12 month period, fewer than 100,000 units of
such product are reasonably expected to be sold in the United
States, during the year.
- And, The company
provides the FDA with notice of products that meet above criteria,
- Except that if
the person in not an importer and has fewer than 10 FTE's does not
have to file a notice for any food product with annual sales of fewer
than 10,000 total units.
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