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Getting Your Feet Wet With Social Marketing
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September
1996 - 21 Code of Federal Regulations (CFR) Part 101.9 Nutrition Labeling,
Small Business Exemption
The "final" rule
was published in the Federal Register, Wednesday, August 7, 1996 and
will become effective October 7, 1996.
Written comments
are still being solicited, but as it now stands, it reads:
21 CFR 101.9(a)
Nutrition information relating to food shall be provided for all products
intended for human consumption and offered for sale unless an exemption
is provided for the product in paragraph (j) of this section. (j) The
following foods are exempt from this section or are subject to special
labeling requirements:
(j)(1)(i)
is amended to read: Food offered for sale by a person who makes direct
sales to consumers (e.g., a retailer) who has annual gross sales made
or business done in sales to consumers that is not more than $500,000
or has annual gross sales made or business done in sales of food to
consumers of not more than $50,000, Provided, That the food bears
no nutrition claims or other nutrition information in any context on
the label or in labeling or advertising. Claims or other nutrition information
subject the food to the provisions of this section.
A new paragraph
is also being added that reads as follows:
(j)(18) Food
products that are low-volume (that is, they meet the requirements for
units sold in paragraphs (j)(18)(i) or (j)(18)(ii) of this section);
that, except as provided in paragraph (j)(18)(iv) of this section, are
the subject of a claim for an exemption that provides the information
required under paragraph (j)(18)(iv) of this section, that is filed
before the beginning of the time period for which the exemption is claimed,
and that is filed by a person, whether it is the manufacturer, packer,
or distributor, that qualifies to claim the exemption under the requirements
for average full-time equivalent employees in paragraphs (j)(18)(i)
or (j)(18)(ii) of this section; and whose labels, labeling, and advertising
do not provide nutrition information or make a nutrient content or health
claim.
- For food products
first introduced into interstate commerce before May 8, 1994, the
product shall be exempt for the period:
- Between
May 8, 1995, and May 7, 1996, if, for the period between May 8,
1994, and May 7, 1995, the person claiming the exemption employed
fewer than 300 full-time equivalent employees and fewer than 400,000
units of that product were sold in the United States; and
- Between
May 8, 1996, and May 7, 1997, if, for the period between May 8,
1995, and May 7, 1996, the person claiming the exemption employed
fewer than 200 full-time equivalent employees and fewer than 200,000
units of that product were sold in the United States.
- For all other
food products, the product shall be eligible for an exemption for
any 12-month period if, for the preceding 12 months, the person claiming
the exemption employed fewer than an average of 100 full-time equivalent
employees and fewer than 100,000 units of that product were sold in
the United States, or in the case of a food product that was not sold
in the 12-month period preceding the period for which exemption is
claimed, fewer than 100,000 units of such product are reasonably anticipated
to be sold in the United States during the period for which exemption
is claimed.
- If a person
claims an exemption under paragraphs (j)(18)(i) or (j)(18)(ii) of
this section for a food product and then, during the period of such
exemption, the number of full-time equivalent employees of such person
exceeds the appropriate number, or the number of food products sold
in the United States exceeds the appropriate number, or, if at the
end of the period of such exemption, the food product no longer qualifies
for an exemption under the provisions of paragraphs (j)(18)(i) or
(j)(18)(ii) of this section, such person shall have 18 months from
the date that the product was no longer qualified as a low-volume
product of a small business to comply with this section.
- A notice shall
be filed with the Office of Food Labeling (HFS-150), Center for Food
Safety and Applied Nutrition, Food and Drug Administration, 200 C
St. SW., Washington, DC 20204 and contain the following information,
except that if the person is not an importer and has fewer than 10
full-time equivalent employees, that person does not have to file
a notice for any food product with annual sales of fewer than 10,000
total units:
Definitions:
21CFR 101.9 (j)(18)(iv)(F)(vi)
- Unit
means the packaging or, if there is no packaging, the form in which
a food is offered for sale to consumers.
- Food
product means food in any sized package which is manufactured
by a single manufacturer or which bears the same brand name, which
bears the same statement of identity, and which has similar preparation
methods.
- Person
means all domestic and foreign affiliates, as defined in 13 CFR 121.401,
of a firm or other entity, when referring to a firm or other entity
that is not a corporation.
- Full-time
equivalent employee means all individuals employed by the
person claiming the exemption. This number shall be determined by
dividing the total number of hours of salary or wages paid directly
to employees of the person and of all of its affiliates by the number
of hours of work in a year, 2,080 hours (i.e., 40 hours x 52 weeks).
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