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Getting Your Feet Wet With Social Marketing
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COMMON
LABELING ERRORS
- All packaged
products must have a complete and correct label before being offered
for sale. This includes the common or usual name of the product; name
and address of the producer, manufacturer, or distributor; a net quantity
statement; and an ingredient statement (unless it is a single ingredient
product).
- All ingredients
must be listed by their common or usual name in descending
order of predominance by weight (from heaviest to lightest).
Any ingredient which itself contains two or more ingredients:
- shall declare
the common or usual name of the ingredient followed by a parenthetical
listing of all ingredients contained therein in descending order
of predominance;
- or by incorporating
into the statement of ingredients in descending order of predominance
in the finished food, the common or usual name of every component
of the ingredient without listing the ingredient itself. (Use
only one of these formats per label please.)
- The words "may
contain" are only to be used in compliance with
21 CODE OF FEDERAL REGULATIONS (CFR) 101.4 (b), for example the allowance
for fats/oils to be listed with "may contain" ______, _____, and/or
______ oils" when a manufacturer is unable to adhere to a constant
pattern or fats or oils in the product. List each fat and oil by its
common name, i.e. corn oil, cottonseed oil, beef fat, etc. Fats and
oils that are fully or partially hydrogenated must indicate it by
use of the words "hydrogenated" or "partially hydrogenated" before
the kind of oil is listed.
- Labels intended
for one product cannot be used to label a different product (i.e.
a plain cheesecake label cannot be used for a cheesecake with a fruit
topping; writing topping flavor on the ingredient statement is not
sufficient. Nor is it correct to use an apple pie label on a cherry
pie and write the word "cherry" on label.)
- Recipe or ingredient
substitutions without correct labeling for new combination is prohibited
(i.e. using Muenster cheese in a sandwich or salad whose label indicates
the presence of Swiss cheese). Labels must correctly represent the
product in the package.
- Sandwiches must
include the ingredients for the bread as well as the other makings,
meats, cheeses, condiments, lettuce, tomatoes, pickles, etc.
- Bulk self-service
bins (whether candy, bakery, etc.) must list all ingredients in each
product in type no smaller than 1/8 inch based on the height of the
lower case letter "o" for the type style used if both upper and lower
case letters are used, or 1/8" in height when using all upper case
letters.
- "Thank You" labels
in lieu of correct labels with all required information are prohibited.
Unlabeled packaged product cannot be offered for sale.
- Covering or obscuring
required label information by covering it with store stickers or coupons
creates a misbranded product.
- Full service
counters must have complete, correct ingredient information available
for all products, so that if any customer should ask questions about
the ingredients in any product, those questions can be answered completely
and accurately.
- Net Quantity
Statements and Method of Sale must be appropriate for the type of
item sold (i.e. weight or count, fluid measurement, volume or area
measurement, etc.)
- Labeling
of net quantity must be clear, bold, conspicuous, legible and
correct for both standard pack packages (i.e. each package
of cheese is labeled 2 pounds and sold for $5.00);
- or random
weight packages (i.e. New York Steak selling for $4.98 per
pound and labeled with different net weight in each package, same
price per pound, total computed price based on weight of individual
package.)
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