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Getting Your Feet Wet With Social Marketing
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UDAF
Seeks Relief for Utah Fruit Growers
Salt Lake City,
Utah -- The Utah Department of Agriculture and Food is working with
the U.S. Department of Agriculture's (USDA) Farm Service Agency (FSA)
to secure emergency disaster funding for Utah fruit growers. The funding
would help offset the devastating affects of a May freeze that damaged
or destroyed much of the 2002 fruit crop in the state. This was the
worst freeze since 1972.
The Utah fruit industry generated more than $40 million to Utah's economy
in 2000 in direct and indirect revenue.
"With repeated years of severe drought and record insect populations,
and now a killing freeze, Utah's agricultural producers need significant
federal financial help," said Cary G. Peterson, Utah Commissioner
of Agriculture and Food. "Just like the businesses and residents
who suffered through the Salt Lake tornado of 1999, an agricultural
tornado of frost, drought and insects has touched down in Utah's farmland,"
he added.
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Utah
commodity cash receipts for 2000
(source: USDA)
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| Cherries
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$9,180,000
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| Apples |
$4,710,000
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| Peaches
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$2,700,000
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| Pears |
$
245,000
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| Apricots
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$
159,000
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$16,994,000
X economic multiplier = $42,000,000
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