Utah Department of Agriculture and Food

Agriculture Trade Mission to Vietnam Nets Encouraging Leads


Commissioner Adams Joins High-Profile WUSATA Trade Mission to
Vietnam, April 4-8, 2016 with other Western State Directors of Agriculture

     The Western United States Agricultural Trade Association (WUSATA) and the 13 Western State Departments of Agriculture led a high-profile Board of Directors Mission to Vietnam April 4-8, 2016, to expand export opportunities for western United States food and agricultural companies and products.  
“What a highly encouraging trade mission,” said Utah Commissioner of Agriculture and Food, LuAnn Adams.  “The people of Vietnam recognize the quality and safety of U.S. agricultural products where 70 percent of the country’s population is younger than 40 years old and are seeking quality foods. I see an excellent opportunity for Utah Ag. exports to Vietnam in the near future,” she added.

     One aquaculture grower in Saigon told Commissioner Adams that he traveled an entire day to visit with her about importing Great Salt Lake brine shrimp.  Utah is one of the country’s largest producers of brine shrimp which is a sought after feed for farm raised aquaculture.  There was also high interest in Utah hay, powdered eggs, powdered milk, turkeys, and cattle genetics.

     She added that now is the time to get in on the ground floor with exports to this economically growing country.
While in Hanoi, the WUSATA delegation met with the Ministries of Agriculture and Trade to discuss the Trans-Pacific Partnership (TPP) and promote expanded trade and cooperation between their states and Vietnam.  The trade mission was totally organized and funded by WUSATA whose mission is to further American agricultural trade.

     “Vietnam is one of the countries involved in the TPP and represents a rapidly growing market for high-value U.S. agricultural products. Western U.S. agricultural and food companies are eager to enter or expand the Vietnamese export market through the help of the TPP, and the Board of Directors traveled to Vietnam to begin the work needed to make that happen,” says Andy Anderson, WUSATA’s Executive Director.

     The TPP will help eliminate or reduce tariffs and other barriers that raise the cost to Vietnamese consumers of many U.S. food and beverage products, which have a strong reputation for quality and safety in Vietnam.  

     Exports of U.S. agricultural and related products to Vietnam grew from $1.5 billion in 2010 to $2.6 billion in 2015.  Implementation of the TPP is anticipated to greatly boost Vietnam’s economic prosperity and reduce barriers to trade, which should help expand export opportunities to the market, the United States’ 11th largest overall in 2015.

 “There is strong demand for high-quality, made-in-the-USA food and agricultural products in Vietnam,” said Jim Barbee, director of Nevada’s Department of Agriculture and WUSATA’s president. “Now is a great time for western U.S. companies – especially small- or medium-sized ones – to either start or expand their exports there.”  To help with those efforts, in conjunction with the Board of Directors Mission, WUSATA is hosting an Outbound Trade Mission with 13 western U.S. companies and other trade organizations showcasing their products to buyers and importers in Vietnam.  The entire delegation is also touring various retail, wholesale, and port facilities.

     For more information, contact WUSATA at This email address is being protected from spambots. You need JavaScript enabled to view it..















posted: April 12, 2016